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  • Intro

  • Your OTO Product

  • Conversion Component #1: Acknowledgement

  • Conversion Component #2: The Headline

  • Conversion Component #3: Identify the Problem

  • Conversion Component #4: Why Is Your Offer The Only Viable Solution?

  • Conversion Component #5: Proof

  • Conversion Component #6: An Offer They Can’t Refuse

  • Conversion Component #7: Create Urgency

  • Conversion Component #8: Button & Call to Action

  • Conversion Component #9: Risk Reversal

  • Conversion Component #10: Images