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Introduction
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Intro
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Google Analytics
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Facebook Pixel
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KPIs
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Your Offer Pyramid
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Lead Magnet
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Front End: Your One Time Offer Product
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Back End: Your One-Click Upsell Product
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Intro
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Opt-In Page Layout
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Opt-In Page Copy
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Opt-In Page Tech: Your Landing Page Builder
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Intro
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OTO Product Idea #1 - Selling Your Sawdust
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Other OTO Product Ideas
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One-Time Offer Sales Copy
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Intro
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Product Delivery
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Shopping Cart
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Sales Page
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Intro
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Your Follow-Up Sequence
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Broadcast Segment
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Other Offers (The Real Money)
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Intro
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Conversion Ads
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Facebook
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Google/YouTube
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Intro
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Data
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Baseline
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What to Test
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Your 1-Click Upsell
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Product
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Copy
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VSL
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Conclusion